SAMSUNG
Expo Pavilion I Astana
Tender presentation done in partnership with Monarch Eurasia
Samsung is all about technology. Be on the edge. Be what is next. Be efficient. The advertising campaigns and new products clearly express that clean target of uncompromised quality driven by ease of use and User comfort. Samsung is not about image or status : it is about high techology. We strived to translate that energy into our proposed Interior Design.
NEXT
IS
WILD
To simply express our vision we chose to work within the boundaries of a typical trade fair booth. 200 square meters with a 4.5 meters ceiling height. Three walls with a front visual from the alley. Displays capable of presenting the entire range of products of the brand. We drafted our program integrating the following zones and functions :
- Central focus point designed using the brand color
- Touch screen entertaining panels accessible from the outside
- Reception desk
- Intuitive product displays on islands and walls
- Virtual reality and gaming experience zones
- Integrated meeting lounge
